Description of Service
- This is a tag management system. Via Google Tag Manager, tags can be integrated centrally via a user interface. Tags are small sections of code that can track activities. Script codes of other tools are integrated via the Google Tag Manager. The Tag Manager allows to control when a particular tag is triggered.
Processing Company
- Google Ireland Limited
- Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland
Data Protection Officer of Processing Company
Below you can find the email address of the data protection officer of the processing company.
Data Purposes
This list represents the purposes of the data collection and processing.
- Tag Management
- Marketing
- Analytics
Technologies Used
This list represents all technologies this service uses to collect data.
Data Collected
This list represents all (personal) data that is collected by or through the use of this service.
- Aggregated data about tag firing
- Diagnostic data
Legal Basis
In the following the required legal basis for the processing of data is listed.
- Art. 6 para. 1 s. 1 lit. a GDPR
Location of Processing
This is the primary location where the collected data is being processed. If the data is also processed in other countries, you are informed separately.
Retention Period
The retention period is the time span the collected data is saved for the processing purposes. The data needs to be deleted as soon as it is no longer needed for the stated processing purposes.
- The data stored by this service is deleted within 14 days.
Transfer to Third Countries
This service may forward the collected data to a different country. Please note that this service might transfer the data to a country without the required data protection standards. Below you can find a list of countries to which the data is being transferred. For more information regarding safeguards please refer to the provider's privacy policy or contact the provider directly.
- Singapore
- Taiwan
- Chile
- United States of America
Data Recipients
In the following the recipients of the data collected are listed.
- Alphabet Inc., Google LLC, Google Ireland Limited
